IBCC | Behind the T-Shirt

Ogilvy, São Paulo | Art Direction

This Campaign flips advertising stereotypes around, by secretly featuring a breast cancer surviver as the photographer on set of a shoot for the cause. By doing so, and surprising our celebrity models an audience, we managed to capture something pure and special.

Hopefully connecting us all a little better to the true physical and psychological impact of the disease.

Cannes Shortlisted 6 Times | Clio Health Silver | Wave Festival gold | El Ojo de Iberoamérica silver