Super Bowl Spot | Vaper Zone

Vaper Zone, Super Bowl Ad, Miami | Art direction

How to tell people the variety of this product and the amount of flavours, while mixing three of them in a catching Super Bowl spot?

The e-cigarette company Vaporzone came to us with a problem: people think e-cigarettes only have one flavour.

With the analogy of shaking it 3 times… we made up the headline of “3 is a good number - but 30’000 is even better”