I am a Creative Director and Therapist.

For more than 25 years, I’ve worked in strategy, design and creative direction across Europe and South America, building and refining brands for fashion labels, financial companies and luxury brands. From campaigns and visual systems to full rebrands, my work has always started in the same place: Identity. Who are you really - and how should that be seen?

I spent many years in fast, high-pressure environments, leading brand and creative work, guiding teams and navigating international projects. It was demanding and rewarding, but it also made something very clear: Most brand issues are, at their core, human issues. Outgrown roles. Old versions of self. Narratives that haven’t caught up with reality.

That need for purpose led me to deepen my work beyond strategy and aesthetics. I completed a Master’s in psychological Art Therapy and began working directly with people: children, adolescents and adults, often women and leaders under pressure. The focus is the same as in brand work: identity, perception, alignment

Different contexts, one principle: when identity and expression match, brands and people become clearer, calmer and more credible.

Today my practice is split into two fields:

Brand Work. Aligned Design. Strategic brand direction & creative direction for founders and organizations who want clarity, structure and a presence that truly reflects what they do.

Art Therapy. Form Follows Identity. Psychological creative expression with individuals in transition, under pressure or seeking a more honest relationship with themselves.

Creative Director & Therapist 

Brand or person - I work where things need to make sense.