I work in brand and creative direction for founders, leaders and organizations who need their identity to become clearer, stronger and more coherent.

For over 25 years, I have built and refined brands across Europe and South America, moving between strategy, design and creative leadership in international environments. This trajectory has taken me across industries, markets and cultures, always returning to the same central question: what is true here, and how should it be expressed?

My work brings together strategic thinking and visual intelligence. From positioning and messaging to identity systems and digital presence, I help brands create structure around who they are and translate that into a language others can immediately feel and understand.

Having worked with international brands, agencies and multidisciplinary teams, I bring both range and rigor to the process. I understand how to shape a brand from the inside out: not as decoration, but as a system of meaning, perception and trust. Public references to my background include international work connected to groups such as IPG Mediabrands, Festina Group and Tribal Worldwide, as well as experience across Zurich, Hamburg, Barcelona, São Paulo and Buenos Aires.

My psychological studies add another dimension to this practice. They sharpen the way I read transition, tension, projection and identity, which is often where the real brand work begins. Because behind every visual problem, there is usually a question of alignment.